6. Proving PR’s value lies in the quantitative. There’s no doubt that brand awareness has high value, but the phrase has become a bit of a catch-all for PR outcomes that haven’t been analyzed using[…]
Tag: publicrelationsagency
10 Facts PR Influencers Know to Be True (part 1)
1. PR is no longer a linear process. In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. Today’s PR strategies are more iterative, forming[…]
media relations efforts could be killed by these missteps
Media is the bread and butter of a PR agency therefore it is of utmost importance to PR professionals to maintain good and healthy relations with their media contacts. To get their clients’ coverage done, be it[…]
How To Write an Articles
Writing can relax your mind. But you have no idea how to start its beginning? Here we give you some tips! STEP 1: SELECT YOUR TOPIC. Choose a topic that interests you enough to[…]
Tips to improve your eyes vision
For those who works in front of PC everyday, here comes the tips from SKPR Asia to improve your eyes vision: Eat Well Good eye health starts with the food on your plate. Nutrients like omega-3 fatty acids, lutein,[…]
5 Tips for PR entrepreneurs from independent agency pros
Nowadays, people are tend to choose entrepreneur world, which is that interesting. There are so many categories for entrepreneur, and PR entrepreneur is one of them. So here is 5 tips for you from independent[…]
3 Simple Rules for Telling a Compelling Brand Story
We hear stories all the time. If we are at home, at work, or at school, there’s a story. It’s the essential method to share something with others. The same goes for a brand. A[…]
3 Ways Al Golin Changed PR for the Better
PR pros everywhere, from the intern just starting at her first agency to the seasoned CEO, can glean much from Golin’s long career. Here are three ways Golin changed the face of PR over the[…]
Inspiring PR Campaign
Summer of sharing: share a coke This is a campaign that only a brand like Coca-Cola would ever think about doing… It was globally applauded and everyone was talking about it. There was a real[…]
The Benefits of Reading
If you don’t have time to read, you don’t have time (or the tools) to write. Simple as that.”—Stephen King, “On Writing” Making progress Five years into my reading improvement effort, I look for time[…]