We hear stories all the time.
If we are at home, at work, or at school, there’s a story. It’s the essential method to share something with others.
The same goes for a brand. A brand must tell a story.
Here are three ways you can better tell your organization’s story and position your brand to win hearts and minds:
- Use simple language.
Remember how you talked when you were a child? It may feel like another lifetime ago, but that’s the kind of language you must employ. Simple words work well when you are speaking, and an audience can better follow clear, concise language. The same is true even if you are publishing a written statement.
If you are writing, your sentences should be 14 words or less. If you keep it short, your reader can follow your logic. Avoid run-on sentences, or risk losing every single one of your readers.
- Pick a relevant medium
There are various ways to share your content, be it an infographic, article or a video.
Video has become an important way to convey messages as people have become too busy to read lengthy articles. Just a 2-minute video can create a viral story. If you aren’t confident with videos, you should face your fears and give it a try.
Of course, the written word still has its place.
Writing a blog can nicely spell out everything on paper, or perhaps, you may find talking it out has a greater impact. A town hall meeting with your
- Define your message with the emotional reaction you seek.
Here, you need to articulate the reaction that you want from your followers. The message must be relevant to your followers. For example, you may want your followers to feel relief knowing they are using your services.
Do you have any other ideas how to tell your brand story? Tell us and share your thoughts!