Summer of sharing: share a coke
This is a campaign that only a brand like Coca-Cola would ever think about doing… It was globally applauded and everyone was talking about it. There was a real feeling of excitement amongst soft drink consumers (mainly Coke folks) about getting a bottle with their name on it. (Or the name of a loved one!)
This summer, Coke is swapping out three of its iconic logos on 20-oz. bottles for the 250 most popular first names among American teens and Millennials.
With this viral initiative, Coca-Cola shared a personalized brand experience with their consumers in one of the greatest global communication campaigns ever to be launched, reaching people from all parts of the globe. They got PR hits worldwide, millions of mentions and pictures shared on social media. Hey, did you get your own bottle too?
Wow, the commercial had gone viral at that time! This PR campaign was about sharing thing with our loved ones, and that thing is Coke in this case. This company was successfully changed people’s perspective about their products. One might think that Coke is kind of dangerous drink, one might think Coke is not good for our body, but this PR Campaign makes people think that sharing is the most important thing to do with people you love. Through Coke, we can share. So inspiring! J