1. PR is no longer a linear process. In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. Today’s PR strategies are more iterative, forming[…]
Sits too much at office? Painfully sits with that backache? Here are some tips to reduce your back pain so you can work productively: Limit Bed Rest Studies show that people with short-term low-back pain[…]
Media is the bread and butter of a PR agency therefore it is of utmost importance to PR professionals to maintain good and healthy relations with their media contacts. To get their clients’ coverage done, be it[…]
For those who works in front of PC everyday, here comes the tips from SKPR Asia to improve your eyes vision: Eat Well Good eye health starts with the food on your plate. Nutrients like omega-3 fatty acids, lutein,[…]
Everyone knows communication is key to a productive relationship—and yet everyone makes communication mistakes. It’s all too common to send an email only to realize that it contained an embarrassing typo; in the professional world, a faux pas[…]
Summer of sharing: share a coke This is a campaign that only a brand like Coca-Cola would ever think about doing… It was globally applauded and everyone was talking about it. There was a real[…]
If you don’t have time to read, you don’t have time (or the tools) to write. Simple as that.”—Stephen King, “On Writing” Making progress Five years into my reading improvement effort, I look for time[…]
While governments around the world were unsuccessfully trying to make up their minds about the best approach, sitting around and debating and discussing the best ways to combat Ebola.Google stepped up to the plate. In[…]
Watch this video to know what’s branding!
As a social beings, we will always do communication, either the verbal one or the non verbal. So, this video show us what’s communication literally is. Check this out!